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In April 1934, Adolf Hitler gave the order to Ferdinand Porsche to develop a Volkswagen (literally, "people's car" in German, pronounced [ˈfɔlksvaːɡən]). The epithet Volks- literally, "people's-" had been previously applied to other Nazi-sponsored consumer goods such as the Volksempfänger ("people's radio"). There followed, in May 1934, a meeting at Berlin’s Kaiserhof Hotel at which Chancellor Hitler provided Porsche with more details, insisting on a basic vehicle, capable of transporting two adults and three children at 100 km/h (62 mph) while not using more than 7 litres of fuel per 100 km (32 mpg US/39 mpg UK). The engine had to be powerful enough for rapid sustained cruising on Germany’s new Autobahnen. Everything had to be designed to ensure worn out parts could be quickly and inexpensively exchanged. The engine had to be air-cooled because, as Hitler explained, not every country doctor had his own garage. The "People's Car" would be available to citizens of the Third Reich through a savings scheme, or Sparkarte (savings booklet), at 990 Reichsmark, about the price of a small motorcycle. (The average weekly income was then around 32RM. )

Volkswagen Beetle Dune... via image
Volkswagen Beetle Dune...
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The Volkswagen Beetle ...
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The Baja Bug Spec 2
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